1923 the company started its business in Khan AlShouni (Down Town ),today
better known as "Solidere", in a commercial shop which dealt mainly
with linen textiles. The importing rate of goods from Europe ,Basically Belgium
,Germany &England had been quite high. At that time, the company was
considered as the major supplier and wholesaler for Beirut District and the
entire "Grand Syria”(Near East).
1950 a parallel business entity emerged in the famous commercial Allemby
Street, Down Town .For the first time standardized products from the Sinno
manufacturing were offered in a retail shop. Before, home tailor made of bed
and bathroom articles had been dominant.
home linen articles and men clothes were offered finalized, ready to wear
clothing sold at well – studied prices like the Sinno Brand articles
"Jappa” a high quality men shirt. This new business segment directed by
Mohammed Sinno was named Sinno Nouveates. The response to his pioneers’ business
proved to be outstanding. It was the beginning of local market leadership with
relevant market shares in the region till 1975.
1975 the impact of the civil war proved to be disastrous to the so far
prosperous family business, First, the company was obliged to shift its
commercial activities to anew and relative secure location in Mar Elias, Talaat
Shehade .This shop remained to be an important business unit, Sinno has lost
both stores in Allemby Street ( Sinno Nouveates ) and in Khan AL Shouni (Sinno
Commercial).In addition , the warehouses as well as the production line for
manufacturing were completely destroyed .
for the reestablishment of the original Sinno business had been facing sizable
obstacles and postwar barriers with respect to security, infrastructure
problems (electricity, communications &transportation)”and a flattering
succeeded to recapture a leading market position in Lebanon providing and
selling final commodities with high quality standards (bed & bathroom Articles,
Lingerie, Accessories). Furthermore, Sinno is well known for alteration
services & custom- made products for commercial and clientele.